30 September 2026 · Journal
Milan Fashion Week SS27: Cucinelli, Cavalli and Dolce&Gabbana in one week
From Brunello Cucinelli's presentation to the Roberto Cavalli and Dolce&Gabbana runways, a week with clients where every seat, car and dinner had to land on time.
In the last week of September, Milan changes speed. From 22 to 28 September 2026, Milano Fashion Week presented the Spring/Summer 2027 collections, with around sixty shows and presentations spread across the city, and every day built around a handful of fixed moments that cannot move.
Luxury Concierge Services spent the week in Milan with clients. On Wednesday, 23 September, the week began quietly with Brunello Cucinelli's presentation, a slower, more intimate format where the clothes are seen up close and the conversation matters as much as the collection.
On Thursday, 24 September, the evening belonged to the Roberto Cavalli runway. On Saturday, 26 September, we were at the Dolce&Gabbana show, one of the most anticipated moments of the week, where arrival time, seating and the walk in are part of the experience.
Jennifer Lopez was among the guests at the Dolce&Gabbana runway, and the energy in the room changed the moment she arrived. Moments like that are exactly why the details around a show matter: the right entrance, the right timing and a seat that is confirmed long before the lights go down.
Three houses on three days sounds simple. In practice, each one comes with its own invitation, its own entrance, its own dress code and its own window for arrival. Between them sit fittings, appointments, lunches that become meetings and dinners that run later than planned.
That is where our work sits. Cars waiting at the right door rather than the nearest one, looks prepared and confirmed before the day starts, seats and accreditations checked the evening before, and tables held when the night moves on to the next address.
Fashion Week is often seen through the runway. For our clients, the real luxury was not having to think about anything between the shows: only the collections, the people they met and the evenings that followed.




